Title: Brain Health Matters presented by AARP Research
Presenters: Vicki Gelfeld, MBA, and Patty David
Date: July 8, 2015
Time:1 p.m. PT/4 p.m. ET
CE Credits: 1 CoM
The overarching goal of this research is to explore how Gen X and Baby Boomer consumers understand and perceive brain health and how AARP may affect consumer attitudes and behaviors around brain health in the future. Specific research objectives include: understanding attitudes and behaviors toward healthy living, understanding attitudes and behaviors toward brain health, determining awareness, engagement, consideration, and motivation for brain training, and determining primary information sources for brain health research. This survey included a total of 1,200 online interviews with nationwide males and females from August 8-19, 2014. The data were weighted by age to reflect the US population (based on the 2010 Census).
This session is geared toward a diverse audience of anyone who is interested in learning more about perceptions on improving or maintaining brain health, whether for their personal use or for their work in support of other consumers.
1. Understanding attitudes and behaviors toward healthy living.
2. Understanding attitudes and behaviors toward brain health.
3. Determining awareness, engagement, consideration, and motivation for brain training.
4. Determining primary sources of information on brain health.
Vicki Gelfeld is a research advisor with AARP where she works to support membership initiatives. She has been in the Research field for over seven years conducting quantitative and qualitative research, both business-to-business and consumer, for organizations and companies such as Merck, National Geographic, Nike, Navy Federal Credit Union, and South Africa’s International Marketing Council. Vicki holds a BA from Wake Forest University, an MBA from Georgetown University, and has completed the Graduate Certificate in Survey Design from The George Washington University. Vicki is a long-time, active member of the local chapter of the American Association for Public Opinion Research (AAPOR) and of the Toastmasters International public speaking club.
Patty David is a senior research advisor with AARP overseeing research projects being conducted for membership and communication initiatives. Patty has more than 20 years of research experience in a number of industries and with many Fortune 500 companies. She is a member of the Market Research Association and a published author in Quirks as well as For The Record.
Even if you can’t attend the live webinar, registering will enable you to automatically receive a link to the recorded webinar 24 hours after the live presentation ends.